“Adam West” detail by Andrew Houle.

Beverly Arts District

Why an Arts District in Downtown Beverly?

  • It’s a key component of our Downtown 2020 strategy to use the creative economy as a springboard to revitalization,

  • It’s an economic development tool for downtown and the entire city.

  • It’s a destination – a place where you know fun, creative and memorable things will happen!

  • It’s an identity that helps set us apart on the North Shore, that says we celebrate art here – in all of its forms.

  • It’s The Beverly Oracle – a must-see permanent public art installation that will attract people from all over the country and be the impetus for many more installations all throughout the community

The Beverly Arts District was launched in 2014 by Beverly Main Streets, in partnership with the City of Beverly and Montserrat College of Art, as a demonstration of our collective commitment to arts and culture and working artists. A diverse community of talented artists study, open their businesses and hone their craft here.


  • 2015: BAD is named the 28th Cultural District in the commonwealth by the MA
  • Cultural Council
  • 2014: BAD applies to MA Cultural Council for designation as a Cultural District
  • 2014: BAD is launched!
  • 2014: Beverly City Council designates Beverly Main Streets as the managing entity of BAD
  • 2013: BAD Master Plan is completed
  • 2012: BAD Advisory team wins an “Our Town” grant from the National Endowment for the Arts to create a master plan for a cultural district
  • 2010: Beverly Main Streets launches the Downtown 2020 initiative which identifies using arts and culture as a key economic driver for revitalization

Our BAD goals are to:

  1. Facilitate collaborations among artists, spaces, businesses and organizations
  2. Create an identity we can build on
  3. Offer new opportunities for residents and visitors to create and experience art
  4. Build a support system for artists
  5. Leverage the resources and strengths of the Main Streets program

Our Team

MA Cultural Council

MA Travel & Tourism

Beverly Main Streets